If there’s one word you should be striving for in all of your client outreach attempts, it’s this one: RELEVANCE

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stacks of medical files

Think about your email inbox, the stack of mail you come home to every evening, even the text messages you receive.

How much attention do you give them if they’re not important or relevant to you? Not much, most likely.

Your clients are the same way. Use VetTools to keep your clients engaged and eager to hear more from you by sending them targeted communications, specific to and appropriate for their pets.

Use the Best Method of Outreach for each client:

Meet Mark & Daisy

Relationship Status: Puppy Love

  • Mark just adopted Daisy and went straight to the pet store for toys and treats, but completely forgot about getting her microchipped.
  • Daisy’s vet is struggling with the usual late summer slowness, and worried about her patients during last night’s big thunderstorm.
  • Targeted outreach to patients without microchips devised.
Mark and Daisy
laptop and cell phone displaying graphics

Using the Mass SMS feature, Daisy’s veterinarian creates a quick SMS announcement and selects active clients with pets who are not microchipped as the recipients. She attaches an eye-catching image for some added flair and visual appeal.

Vet smooshing a puppy's face
  • The message includes Mark and Daisy’s names and feels very personal.
  • The mention of summer storms and how they can frighten pets resonates with first-time pet owner Mark, reminding him that his veterinarian is looking out for Daisy.
  • Mark reads text messages within seconds, and this one is no exception. He books an appointment for Daisy the same day, and Daisy gets her microchip (and her face smooshed).

Meet Tomas & Tina

Relationship Status: Old Friends

  • Established client, no email address on file
  • Tina last seen 2 years ago for rabies vaccination. Tomas loves Tina, but didn’t know cats should have regular check-ups.
  • Targeted outreach with client education on feline wellness needed.
elderly man holding cat
cat standing next to reminder postcards

Tomas calls to book a visit and - per the postcard’s offer - asks the receptionist for tips on making the trip easy for Tina (and him!). Tina’s visit goes smoothly and she’s sent home with a joint supplement and a clean bill of health. Tomas pre-books and looks forward to their next wellness visit. (Tina may still need some convincing).

  • Sent via the method available for Tomas (postal mail)
  • The message is specific and highly relevant to Tomas and Tina. It and is friendly and educational in tone, without scolding or judgment.
  • The practice has strengthened their bond with Tomas by working with him to help make Tina’s visit smooth and low- stress.

Use a targeted outreach campaign already available with your VetTools service, or create your own.

Your VetTools Mass Newsletter Tool gives you the tools you need to create an outreach email and then select recipients based on key factors.

webpage displaying newsletter builder

See these features in action!

Meet Anne & Alex

Relationship Status: Adventure Partners

  • Checking email begins and closes out every day for Anne (gotta keep in touch with those grandkids!)
  • Anne and Alex love spending time outdoors together - hiking, the dog park, you name it. They’ve been so busy with outings this spring, Anne’s forgotten to refill Alex’s parasite prevention.
  • Time to remind your dog owners about the importance and value of parasite prevention and recommend your preferred dog-specific preventives to consider.
woman hugging dog
dogs running through field
  • Sent via email so Anne will be sure to read it
  • The message is very appropriate for Anne and Alex and serves as an informative, friendly, and timely reminder
  • Anne will thank you when her friends at the dog park find ticks on their dogs, and Alex is able to enjoy the great outdoors fully parasite-proofed!

VetTools client outreach tools will help make you an inbox superhero!

Keep your communications relevant to your clients and their pets and they’ll be read quickly and considered thoughtfully.

small dog dressed as a superhero
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As part of the VIN family, we stand behind VIN's pledge to you

Your data is yours. We will never sell your data or use it for marketing. You control the use of your data -- to help you, your practice, and your patients, or to help advance veterinary medical knowledge.

Not a VIN member? No problem. We welcome VIN members and non-members alike!

Take things further with VetTools today.

Client engagement, made easy.

Want to get in touch? We're ready to listen.

We look forward to talking with you and seeing how we can help your practice.